Skills & Competencies for Digital Marketing Analyst II

Digital Marketing Analyst II job profile

Book a Demo and Receive a Sample Job Profile

JOB SUMMARY for Digital Marketing Analyst II

Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence.

JOB RESPONSIBILITIES for Digital Marketing Analyst II

Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance.

Digital Marketing Analyst II SALARY RANGE

BASE 50%
$76,279
TOTAL 50%
$79,551
Job Level
P02
Job Code
SM15000459
Education/Degree
Bachelor's Degree
Reports To
Manager

Digital Marketing Analyst II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Digital Marketing Analyst II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
BOOK A DEMO

8 general skills or competencies (Job family competencies) for Digital Marketing Analyst II

1 Job Family Competencies – A/B Testing
Proficiency Level -2
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Cites examples of A/B testing tools for all applications.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Applies A/B testing principles and methods to adjust the design based on results.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Executes A/B testing programs to provide hypotheses and recommendations based on results.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Approves the setting up of A/B testing processes as well as plans to be used for our campaigns.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Creates a thorough AB testing agenda to drive enhancement of marketing effectiveness.
See 4 More Skill Behaviors
2 Job Family Competencies – Digital Analytics
Proficiency Level -2
Skill definition-Collecting and analyzing data from multiple digital sources to enhance current marketing strategies to provide a better online experience to users.
Level 1 Behaviors
(General Familiarity)
Describes the benefits and importance of digital analytics.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists in creating a data governance framework and roadmap for analytics.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Assesses the effectiveness of traffic initiatives to identify needs for improvement in user experience.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Analyzes data from multiple digital sources to enhance our customer experience.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Champions digital and analytic strategies to drive enhancement of audience and stakeholder engagement.
See 4 More Skill Behaviors
3 Digital Marketing Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Digital Marketing Analyst II
Proficiency Level - 4
5 Competency for - Digital Marketing Analyst II
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Digital Marketing Analyst II

1 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -3
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Cites examples of KPIs applied at individual, team, and organizational levels.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists in KPI analysis and patterns discovery to support management in decision making.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Collaborates with related stakeholders to decide cross-functional KPIs.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Analyses the pros and cons of specific KPI metrics to ascertain the best course of action.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Builds and updates innovative KPI management tools to optimize KPI selection and implementation processes.
See 4 More Skill Behaviors
2 Core Competencies – Digital Literacy
Proficiency Level -2
Skill definition-Seeking, evaluating, and communicating information with the use of electronic technologies and other media platforms in a productive and useful way.
Level 1 Behaviors
(General Familiarity)
Compiles a list of enhancements that would make a software tool easier or more effective to use.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Compiles and stores digital information properly for future use.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Coordinates and uses important digital information efficiently to complete tasks and assignment.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Ensures employees' digital awareness about online safety to reduce risk, cyberattacks, and viruses.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Develops company social media policy to manage digital exposure of employees and our business.
See 4 More Skill Behaviors
3 Digital Marketing Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Digital Marketing Analyst II
Proficiency Level - 4
5 Competency for - Digital Marketing Analyst II
Proficiency Level - 5

Summary of Digital Marketing Analyst II skills and competencies

There are 0 hard skills for Digital Marketing Analyst II.
8 general skills for Digital Marketing Analyst II, A/B Testing, Digital Analytics, Digital Marketing, etc.
9 soft skills for Digital Marketing Analyst II, Key Performance Indicators (KPI), Digital Literacy, Innovation, etc.
While the list totals 17 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Digital Marketing Analyst II, he or she needs to be skilled in Key Performance Indicators (KPI), be proficient in Digital Literacy, and be proficient in Innovation.

It's Easy to Get Started

Get the precision you need to assess, hire, and develop top talent with skills and competencies – see how with a personalized demo.